The all-in-one B2B commerce platform that scales with you
From trade-show orders to online wholesale storefronts — Fena gives wholesalers and growing brands the complete tech stack to sell more, fulfil faster and get paid instantly.
No setup fees. Cancel anytime.
- 14-day free trial
- No credit card
- FCA regulated
- Built in London
Built for the people who move B2B
One platform — four workflows. Pick what matches your business.
Wholesalers & Distributors
Replace fragmented spreadsheets and outdated ERPs with one platform that handles wholesale pricing, order management and B2B payments — fully connected, always in sync.
Brands & D2C Sellers
Sell wholesale without the operational overhead. Manage trade accounts, set customer-specific pricing and take B2B orders through any channel — online, in-person or via your sales team.
Manufacturers
Manage trade pricing tiers, empower your field sales team with a mobile ordering app, and auto-generate fully compliant export invoices — all from one platform.
Sales Agents & Reps
Close wholesale orders on your phone or tablet — even without Wi-Fi. Fena's mobile ordering app turns every client visit and trade show into a revenue moment.
Wholesale order management with a built-in pricing engine
Stop sending price lists by email. Fena's wholesale pricing engine applies the right price to every trade account — automatically. Set customer-specific prices, volume-based tiers and location-based pricing, all managed from one dashboard.
- Personalised pricing per wholesale customer or segment
- Volume discount tiers — automatically applied at the right quantity
- Location-based pricing for different warehouses or regions
- Seamless B2B ordering experience for your trade customers
B2B payments powered by Open Banking — included as standard
Fena is the only B2B commerce platform with built-in Open Banking payments. Pay from 0.5% per transaction — up to 75% cheaper than typical 1.5-2% card fees — with instant settlement. Funds land in your account the moment a customer pays.
- eCommerce checkout: add instant bank transfer to your website or app
- Invoice payments: embed a QR code on invoices — customers pay in seconds
- Payment links: send via SMS, WhatsApp or email — collect from anywhere
- QR code payments: contactless, in-person, zero terminal costs
Ordering & terminal apps — your sales team's secret weapon
Close deals at trade shows, depot visits and farmer's markets with Fena's mobile ordering app. Works offline. Syncs automatically. Your sales team never loses an order.
- Take orders without internet — they sync the moment you reconnect
- Built-in barcode scanner for lightning-fast order entry
- Open Banking payments included — collect at the point of order
- Generate branded invoices and receipts on the spot
Every feature your B2B business needs — in one platform
One subscription. Nine workflows that previously took five tools.
Per-customer wholesale pricing
Set bespoke price tiers for every trade account — automatically applied at checkout.
Multi-currency pricing
Sell in GBP, USD, EUR and more. Set prices per currency across your entire catalogue.
Volume-based pricing tiers
Automatically discount at higher quantities. Reward your best wholesale customers.
Location-based pricing
Different prices for different warehouses, depots or regions — all in one system.
Sales agent app (mobile & tablet)
Empower your reps to take orders and process payments anywhere — online or offline.
Lowest-cost B2B payments
Open Banking included in your subscription. Pay from 0.5% per transaction — far less than typical 1.5-2% card fees.
Export-ready commercial invoices
Auto-generated, HS-coded and print-ready. Zero admin for your international orders.
Bulk product updates
Upload a CSV and update thousands of products in one go. No manual edits.
Agent order generation
Sales reps place orders on behalf of any trade customer — over the phone or in person.
Integrates with the platforms your business already runs on
Trusted by wholesalers and growing brands
"Very supportive team, reasonable price. I can and will recommend. It was a game changer as a small business owner. Thank you."
"A little complicated at the installation side but the team are extremely attentive and helpful at every step!"
"The onboarding process though complicated was very much supported by the team through live video calls to show how to work with the system. We now have a stable B2B offering and our customers using the new portal are growing."
"A really good experience, there's nothing the team won't do to overcome obstacles, with a really quick response time too. Highly recommend Fena, and my customers have all reported a good experience so far too."
Frequently asked questions
One platform. Wholesale unlocked.
Start your 14-day free trial today. No credit card, no setup fees, cancel anytime.